For readers unfamiliar with it, Killarney  is a small town in the south-west of Ireland that receives millions of visitors each year. It sits beside a national park, anchors the Ring of Kerry, and functions as a gateway to some of the country’s most recognisable landscapes. Tourism isn’t an add-on to Killarney’s economy — it is the economy. On paper, this should make it fertile ground for national and international chains. High footfall. Global visitors. Predictable demand. A