About Us
Stories of Business is an independent global platform exploring the systems behind businesses, industries and everyday economic life.
Stories of Business was founded by Julius, driven by a passion for understanding how businesses, people and everyday life connect — and for telling the stories that reveal the bigger systems behind them
Through original stories, leadership perspectives and systems-based analysis, we explore the connections between people, business, technology, trade, infrastructure, culture, behaviour and the wider forces shaping outcomes.
Some stories begin with ports, supermarkets, tourism or housing. Others begin with language, food, cities, logistics, architecture — or something as ordinary as a product on a supermarket shelf.
The starting point can be almost anything. The objective is the same: to understand the wider system behind what we can see.
Everything connects
Many of the forces shaping business and everyday life are interconnected, but those connections aren't always immediately visible.
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Supply chains influence food prices.
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Transport systems shape cities.
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Tourism reshapes places and communities.
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Algorithms influence attention.
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Infrastructure changes behaviour.
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Migration reshapes markets, language and culture.
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Technology changes how people work, communicate and consume.
Looking at these forces together can reveal a very different picture from examining them individually.
Curiosity before conclusions
We look for connections, perspectives and questions that deepen understanding.
Some stories explore growth, innovation and opportunity. Others reveal friction, unintended consequences or structural pressures.
Increasingly, our work also begins with observations — something a customer says, an unexpected behaviour, an unusual business decision or simply something that doesn't quite work as expected.
We treat these as starting points for exploration, not predetermined conclusions.
The aim is simple: see more of the system, understand what matters and ask better questions.
A growing body of knowledge
With more than 1,300 published stories, Stories of Business is becoming more than a collection of individual articles.
It is a growing body of knowledge connecting businesses, industries, products, people and systems across different parts of everyday life.
Every new story, observation and conversation adds another perspective — creating opportunities to make connections across subjects that might otherwise appear unrelated.
This growing knowledge also informs how we work with businesses, institutions and leaders through Strategic Storytelling, Leadership Conversations, Stories of Business Insight and Systems Thinking Workshops.
From understanding to opportunity
Stories of Business remains a place to read, explore and follow your curiosity.
It is also a platform for organisations and institutions that want to understand something more deeply, communicate something more clearly or explore a challenge from a different perspective.