top of page

The Stories


Giving Tech a Second Life: How Renew 2 U Turns Refurbished Appliances into Good Business
Most people never think about what happens to old tech once it leaves their home. For Renew 2 U , that overlooked moment is exactly where their story begins. This Gateshead-based company is on a mission to make refurbished appliances affordable, reliable and genuinely sustainable — not through marketing slogans, but through a business model built on circularity . Their approach is simple but powerful: give high-quality products a second life while offering customers real valu
7 hours ago2 min read


Why Your About Us Page Matters More Than Ever
Most businesses treat their About Us page like a formality — a quick intro, a bit of history, maybe a picture. But today, it’s one of the most influential pages on your entire website . Customers don’t just want to know what you sell. They want to know what you stand for . Studies show that over 80% of consumers prefer buying from brands whose values align with their own. And almost 70% say a company’s story or purpose influences whether they trust the brand at all. Your Abo
7 hours ago2 min read


What the UN’s Post-2030 Agenda Means for Businesses (And Why It Matters)
Most business owners know about the UN Sustainable Development Goals (SDGs), but far fewer understand what comes after 2030. As the world prepares for the next phase of global development, the UN’s emerging Post-2030 direction makes one thing clear: small businesses will be central to driving progress. This shift represents both an opportunity and a responsibility for SMEs everywhere. ⭐ 1. The Post-2030 Agenda focuses on real-world action The first SDG decade built awareness
8 hours ago3 min read


Every Mobile Bill That Helps Restore the Wild – The Story of Meaningful Planet
Every time a phone rings or a message is sent, most of us just expect connection. But what if our mobile service did more than just connect calls — what if it helped restore the wild? Meaningful Planet was founded by eco-driven entrepreneurs Nick Falkowski and Richard West, with a mission to turn everyday telecoms services into drivers of positive environmental change. Their core idea is simple but powerful: 10% of all profits go directly to verified nature-restoration and
1 day ago2 min read


Why a Simple Gift Between Two Danish Friends Sparked Amaré’s Global Story
Some brands create jewellery .Others create meaning. Amaré sits firmly in the second group — a brand built not on trends, but on intention. What started as a handmade crystal necklace exchanged between two lifelong friends has grown into a global reminder that connection, courage and self-love are worth carrying with you every day. Founded in Denmark by friends Amy and Tina, Amaré began with a simple idea: jewellery should hold more than shine. It should hold meaning . It s
1 day ago2 min read


The Business of Confidence: Why Small Fixes Make a Big Difference
Let’s be honest — humans are funny creatures. We meditate, journal, drink green juices……but the moment we put on leggings and step outside, one tiny crease can ruin our whole vibe. Confidence is fragile like that — built on small details that nobody talks about… except Purty Body . You’ve seen their slang: hoohah, your “hoo-ch,” the bits, the peach, the whole situation down there. It’s cheeky, it’s bold, and it’s exactly the kind of honesty we need in a world still pretendin
1 day ago2 min read


The New Era of “Walls With Personality”
A theme that keeps shaping modern living is the rise of spaces that express who we are , not just how we decorate. Homes are becoming mood boards, memory boards, identity boards — and the walls are where people are telling their stories. For a long time, the design world pushed minimalism: blank walls, spotless lines, spaces that felt curated but often didn’t feel lived in. But as lifestyles evolved — especially after the years where people spent record time indoors — somethi
5 days ago2 min read


German Engineering at Your Feet: The Everyday Item Built to Last
German engineering has a reputation for precision — from cars to coffee machines to the tiny details most people never even think about. But some of that same attention to detail shows up in something far more ordinary: the things we use every single day without noticing them. Floor mats are a perfect example. They get stepped on, dragged across doorways, soaked, dried, cleaned and forgotten — yet they’re one of the most hardworking items in any home or business. And like any
5 days ago2 min read


Why Does Airport Parking Feel Like Paying Rent?
Today’s story dives into something every UK traveller quietly dreads: airport parking… the financial ambush that hits before the holiday even starts. Booking a simple weekend away shouldn’t feel like a tactical mission, but airport parking in the UK has become its own psychological thriller. Search “airport parking Heathrow” and you’re instantly thrown into chaos: £14 a day £22 a day “Premium Meet & Greet Super Deluxe Gold Ultra” — £47 a day “Budget Saver” — £7 a day, but app
5 days ago2 min read


The Quiet Joy of Making Something With Your Own Hands
There’s a moment that happens long before the final result —a moment where time slows down, distractions fall away, and the mind settles into the gentle rhythm of creating. It could be the first brushstroke of colour. The first stitch pulled through fabric. The first shape forming out of materials that didn’t exist together a moment ago. Creativity has always had the power to calm, heal and reconnect. Not as a grand event, but as a small ritual — a pocket of stillness in a bu
6 days ago2 min read


Jewellery That Holds More Than Shine
Jewellery has always held a quiet kind of power. Not because it sparkles, but because it remembers. A necklace can hold the warmth of a moment. A ring can mark a promise. A bracelet can become a ritual — something reached for automatically on the good days and the hard ones. These pieces outlast seasons and trends because their value isn’t found in fashion. It’s found in meaning. In a world where so much feels fast, disposable or easily replaced, personalised jewellery has re
6 days ago2 min read


Breathing Room: Why Clean Air Is Becoming the New Foundation of Wellbeing
Most of the things that keep us healthy are easy to see. We notice what we eat. We notice how much we sleep. We notice when we slow down, rest or recharge. But the one thing we rely on more than anything — the air around us — is invisible. And because we can’t see it, we often forget how deeply it shapes our days. That’s where Blueair enters the picture. Not as a product-first company, but as a brand built on a simple belief: every person deserves clean air, not just clean s
6 days ago2 min read


Why the Best Leaders Now Think in “Micro-Moves”, Not Masterplans
The era of the five-year masterplan is fading. Today’s strongest leaders aren’t the ones mapping out every milestone — they’re the ones skilled in micro-moves . Small, strategic decisions. Tiny course corrections. Fast, intentional responses to what’s happening right now . Because in a world moving this quickly: Rigid plans break. Over-analysis slows teams down. Perfectionism kills momentum. Waiting for certainty means missing the window. The leaders who thrive are the ones w
Nov 171 min read


Finding Calm in the World Again: The Beauty of Intentional Travel
There’s something powerful about stepping away from routines — even briefly — and reconnecting with the parts of ourselves that get lost in the noise of everyday life. Whether it’s a warm coastline, a city break layered with culture, or a slow wellness retreat, travel has a way of resetting the mind the way nothing else can. In recent years, we’ve all learned that travel isn’t just about ticking destinations off a list. It’s about grounding, healing, rediscovering joy, and al
Nov 173 min read


Erverte Paris: A Timeless Green Era in Fashion
Some brands chase trends. Others quietly rewrite the rules. Erverte Paris belongs to the second category — a French label built on the belief that clothing should be natural, durable and thoughtfully made. Their name blends “vert” (green) with “ère” (era), and that vision sits at the heart of Erverte Paris : a new era for fashion rooted in nature, simplicity and responsibility. A Brand Born From a Clear Intention In a world of fast fashion, where clothing is often replaced
Nov 172 min read


Premium Parking Manchester: Delivering Value, Ease and the Right Start to Every Journey
Travel doesn’t always begin at the airport terminal — for many, it starts in the car park. And when that first step is stressful, the entire journey feels heavier. This is where Premium Parking Manchester has carved its niche. By focusing on service, simplicity and value, they’ve turned a logistical challenge into a smoother experience — proving that good business isn’t always about glamour; sometimes it’s about getting the basics consistently right . Manchester As Destinat
Nov 173 min read


Fidelis Dog: When Home-Cooked Meals Spark a Better Way to Feed Our Pets
Good business often begins with a simple question: “Why isn’t this better?” For Fidelis Dog , that moment arrived in Christian’s kitchen — when his dog Pippa struggled with both dry and raw food, leaving him searching for something gentler, cleaner, and more honest. From One Dog’s Struggle to a Purpose-Led Brand Pippa’s digestive issues pushed Christian to look deeper. He even worked inside a dog-food factory to understand what really goes into meals labelled “natural.” What
Nov 162 min read


Small Roots, Big Vision: How Senso Naturale Rethinks Beauty With Purpose
Some beauty brands talk about being “eco.” Senso Naturale lives it — quietly, intentionally, and with a kind of Italian soulfulness that instantly stands out. Built on family tradition and grounded in the belief that beauty should nurture skin, mind and body , Senso Naturale has shaped its philosophy around nature, wellbeing and community. From choosing vegan, plant-based formulas to crafting solid cosmetics that remove the need for plastic packaging, every decision feels
Nov 162 min read


The 7 Smallest Good Business Actions That Matter More Than You Think
Tiny decisions, massive ripple effects. Not every “good business” moment needs to be a big initiative or a polished corporate social responsibility plan. In fact… most of the impact we see in small businesses comes from the smallest and funniest everyday actions. Here are seven tiny, almost laughably simple things that businesses do — often without realising — that spread more goodness than they think. And yes… every single one counts. 🌱 🌱 1. The “We Know Your Order” Smil
Nov 152 min read


Introducing the Good Business Starter Toolkit
Why Small Steps Matter More Than Ever Good business has never been about size, budgets, or having a perfect strategy. It’s always started with something much simpler: intent . Most small businesses already want to do good. They care about their community. They want to treat people well. They want to make choices they’re proud of. But between the daily grind, competing priorities, staff, suppliers, customers, and the constant pressure just to “keep things going”… it’s easy for
Nov 133 min read
bottom of page