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The Stories


Why a Simple Gift Between Two Danish Friends Sparked Amaré’s Global Story
Some brands create jewellery .Others create meaning. Amaré sits firmly in the second group — a brand built not on trends, but on intention. What started as a handmade crystal necklace exchanged between two lifelong friends has grown into a global reminder that connection, courage and self-love are worth carrying with you every day. Founded in Denmark by friends Amy and Tina, Amaré began with a simple idea: jewellery should hold more than shine. It should hold meaning . It s
Nov 242 min read


Jewellery That Holds More Than Shine
Jewellery has always held a quiet kind of power. Not because it sparkles, but because it remembers. A necklace can hold the warmth of a moment. A ring can mark a promise. A bracelet can become a ritual — something reached for automatically on the good days and the hard ones. These pieces outlast seasons and trends because their value isn’t found in fashion. It’s found in meaning. In a world where so much feels fast, disposable or easily replaced, personalised jewellery has re
Nov 192 min read


Small Roots, Big Vision: How Senso Naturale Rethinks Beauty With Purpose
Some beauty brands talk about being “eco.” Senso Naturale lives it — quietly, intentionally, and with a kind of Italian soulfulness that instantly stands out. Built on family tradition and grounded in the belief that beauty should nurture skin, mind and body , Senso Naturale has shaped its philosophy around nature, wellbeing and community. From choosing vegan, plant-based formulas to crafting solid cosmetics that remove the need for plastic packaging, every decision feels
Nov 162 min read


Wearing Happiness: How a Small Brand Brings Meaning to Everyday Style
The things we wear tell stories — of taste, of memory, of who we are becoming. But what if they could also reflect what we stand for ? In a world where trends move fast and attention is fleeting, a growing number of brands are slowing down to create beauty with meaning. They’re proving that jewellery can be more than decoration — it can be a reflection of care, craftsmanship, and quiet impact. Finding Joy in the Details One such brand is Hey Happiness , a Berlin-based team th
Nov 102 min read


Barry M – Colour With a Conscience
In the vibrant world of beauty, few brands have coloured life as brightly and ethically as Barry M . Founded in 1982 by Barry Mero, the brand began its journey in London’s markets with a bold mission — to make high-quality, cruelty-free cosmetics accessible to everyone. What started as a small stall selling colourful nail paints soon became a statement of self-expression and ethical innovation. A Legacy of Colour and Courage Barry M built its reputation on daring shades that
Oct 282 min read


Bonheur Jewelry — Where Heritage Meets Heart
When Bonheur Jewelry was born, it carried a legacy — the founder’s grandmother’s treasured pieces — and a promise: to make jewelry that lasts not just in style, but in story. From its first designs, Bonheur set out to create more than adornment. Their vision is one of timeless elegance rooted in integrity . That’s why they use recycled metals , source ethically mined gemstones , and aim to minimize environmental impact in packaging and shipping. Each piece is inspired by the
Oct 151 min read


🌿 The Natural Africa — Where African Botanicals Become Beauty in Action
When The Natural Africa began, Catarina and Andrew weren’t chasing trends — they were following their roots. In the Cape Floral Kingdom of South Africa, where fynbos plants flourish and over 8,000 species exist nowhere else on Earth, they saw not just nature, but possibility — a living pharmacy. Catarina’s connection to the land runs deep. Her family ties to Rooibos farmers and her years in global beauty — from Kiehl’s to YSL — gave her both the reverence and the precision
Oct 132 min read


Three Warriors — Glow with Purpose & Integrity
In a beauty world filled with fast fixes and chemical shortcuts, Three Warriors emerges as a refreshing alternative — combining ethically sourced ingredients, sustainable production, and a genuinely luxurious tan. Founded in Tasmania, this Australian-owned brand crafts organic, vegan, and cruelty-free self-tanning products that aim to leave your skin glowing — and your conscience clear. Crafting an Ethical Tan Experience From the beginning, Three Warriors chose purpose over
Oct 121 min read
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