🌿 The Natural Africa — Where African Botanicals Become Beauty in Action
- Stories Of Business
- Oct 13
- 2 min read
When The Natural Africa began, Catarina and Andrew weren’t chasing trends — they were following their roots.
In the Cape Floral Kingdom of South Africa, where fynbos plants flourish and over 8,000 species exist nowhere else on Earth, they saw not just nature, but possibility — a living pharmacy.
Catarina’s connection to the land runs deep. Her family ties to Rooibos farmers and her years in global beauty — from Kiehl’s to YSL — gave her both the reverence and the precision to craft something truly different. Together with Andrew’s marketing creativity, they set out to build a brand that could bridge heritage and high performance.
Every formulation in The Natural Africa collection is 100% natural, vegan, and cruelty-free — created using wild-harvested medicinal plants that are sustainably sourced and scientifically validated. Their approach isn’t about “clean beauty” as a trend, but conscious beauty as a responsibility.
The result is skincare that feels as authentic as it is effective. A Resurrection Moisturiser that captures the spirit of renewal. A Cape Aloe Serum born from resilience. A Rooibos Cleansing Cream rich in antioxidants that tell stories of soil and sun.
Each product reflects a larger idea: that true beauty is symbiotic — between the land, the maker, and the person who uses it.
“We wanted to create something pure, purposeful, and faithful to its origins — a brand that treats nature as partner, not supplier.”— Catarina de Avillez, Co-Founder of The Natural Africa
In a global industry built on excess, The Natural Africa is a quiet act of balance — proof that sustainability and sophistication can coexist.
🪷 Explore their collection:👉 Shop The Natural Africa Skincare Range
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