top of page

The Stories


When Christmas Isn’t Easy — And How We Can All Help
For many, Christmas brings warmth, laughter, and time with loved ones. But across the world — from London to Lagos, Lima to Lahore — it can also be a time of quiet struggle. For some, it’s the rising cost of living; for others, displacement, drought, or distance from family. While we celebrate, countless others face the holidays in isolation or hardship. The season that sparkles for some can weigh heavily for others — a reminder of inequality, loss, or loneliness. ❄️ The Hidd
13 hours ago3 min read


Bonheur Jewelry — Where Heritage Meets Heart
When Bonheur Jewelry was born, it carried a legacy — the founder’s grandmother’s treasured pieces — and a promise: to make jewelry that lasts not just in style, but in story. From its first designs, Bonheur set out to create more than adornment. Their vision is one of timeless elegance rooted in integrity . That’s why they use recycled metals , source ethically mined gemstones , and aim to minimize environmental impact in packaging and shipping. Each piece is inspired by the
5 days ago1 min read


Ethical Superstore — Curating Conscience in Every Cart
When Ethical Superstore talks about its vision, it’s not about being the biggest — it’s about being the best steward of commerce. A place where every product carries integrity, transparency, and purpose. From its earliest days, Ethical Superstore made a radical choice: not all products are worth selling. Their mission isn’t volume — it’s value. They vet every brand, every ingredient, and every supply chain. Their goal? To make “ethical shopping” not an afterthought — but th
6 days ago2 min read


Zoviz — Branding Reimagined Through AI & Integrity
When Zoviz speaks about redefining branding, it’s not just about a logo maker — it’s a vision for how modern businesses claim identity in a digital age. Zoviz’s mission is elegant in its simplicity: empower small businesses and startups to build credibility — affordably, beautifully, and thoughtfully. Their AI platform helps you generate logos, brand kits, email signatures, social media kits, and more — letting creativity lead while design tools catch up. From their “about”
6 days ago2 min read


👟 Norman Walsh — From Track Shoes to Heritage Craft
When Norman Walsh set out in 1961, he carried with him more than leather and tools — he brought passion, precision, and a promise of durability. Growing up in Bolton, Walsh began an apprenticeship at J.W. Foster & Sons at just 14. Under his father’s guidance, he mastered the discipline and attention to detail that would define his namesake brand. By 1948, he was contributing to Britain’s Olympic dreams — crafting "Fosters De Luxe" spikes for top athletes. Launching Walsh in
6 days ago2 min read


The Rise of Vegan Fashion in 2025 — When Comfort Meets Conscience
In the past, “vegan fashion” was a niche. Something people admired from the sidelines — admirable, yes, but not always stylish. Fast forward to 2025, and the landscape looks very different. Sustainability is no longer a side project; it’s becoming the soul of modern design. Across workshops, studios, and digital storefronts, a quiet revolution is taking place — led not by global corporations, but by small, purpose-driven creators who want to make fashion feel human again. At
7 days ago3 min read


Heavenly Feet — Comfort Worn With Purpose
When Heavenly Feet began 15 years ago, it started with a single obsession: beautiful women’s shoes that feel like a second skin. From the beginning, the founders committed to designing all their footwear right here in the UK — building a team passionate about achieving the perfect fit and ultimate comfort. Today, that team brings together more than a century of collective craftsmanship, all dedicated to one goal: creating footwear that fits better than everything else. Style
7 days ago2 min read


WAHY London — Luxury with Reverence & Purpose
When WAHY London emerged, it wasn’t just another luxury brand — it was a bridge between sacred tradition and modern refinement . Rooted in the heritage of the ancient Islamic world, WAHY draws from divine inspiration and cultural lineage to create objects that are as meaningful as they are beautiful. From ZamZam water to organic Sidr honey , every ingredient and design choice carries deep intentionality — each product crafted to nourish both body and spirit. At its core, W
7 days ago2 min read


🌿 The Natural Africa — Where African Botanicals Become Beauty in Action
When The Natural Africa began, Catarina and Andrew weren’t chasing trends — they were following their roots. In the Cape Floral Kingdom of South Africa, where fynbos plants flourish and over 8,000 species exist nowhere else on Earth, they saw not just nature, but possibility — a living pharmacy. Catarina’s connection to the land runs deep. Her family ties to Rooibos farmers and her years in global beauty — from Kiehl’s to YSL — gave her both the reverence and the precision
7 days ago2 min read


Bare Kind — Socks That Save Animals
Note: This post contains affiliate links. If you use them, we may earn a small commission — at no extra cost to you. When Bare Kind...
Oct 122 min read
bottom of page