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The Stories


When Water Becomes the Most Important Business Input
Most businesses track costs like rent, wages, energy, and materials. Water rarely makes the list. It’s treated as a background utility — cheap, constant, and guaranteed. Until it isn’t. When water supply tightens, entire industries slow, shift, or shut down. Not because of market demand or strategy, but because a basic system underneath everything stops working smoothly. Water isn’t just something people drink. It’s one of the most critical inputs in modern economies. Restaur
1 day ago4 min read


Who Decided That Notebooks Should Be Thrown Away?
Most notebooks are designed with an ending built in. You fill them. You close them. You discard them. It feels normal — almost inevitable. But it’s worth asking a quieter question: who decided that writing tools should be disposable in the first place? That decision wasn’t made by consumers. It was made by design choices, supply chains, and business models that assumed replacement was easier — and more profitable — than reuse. The System Behind Everyday Paper Paper feels harm
Jan 143 min read


Rio’s Partnership with Alphabet’s Innovation Lab: A Local Leap into Urban Tech and Circular Systems
Cities don’t just manage services.They design the conditions under which businesses operate. In Rio de Janeiro, that design work is becoming more explicit. In late 2025, the city entered a strategic partnership with X – The Moonshot Factory , Alphabet’s innovation lab, to tackle some of its most persistent urban challenges — waste, licensing, infrastructure, and connectivity — using advanced data and AI systems. This isn’t a branding exercise or a “smart city” showcase. It’s
Jan 53 min read


Why Most Climate Impact in Construction Is Locked in Before the First Brick Is Laid
Every building that goes up tomorrow was designed yesterday — and most of its climate impact was already decided then. That’s not rhetoric. It’s how the construction system works. The built environment is one of the largest sources of global emissions, not only because of how buildings are used, but because of how they are designed, specified, and constructed. By the time construction begins, the most consequential decisions have already been made. Buildings are emissions sys
Jan 53 min read


How Farming, Logistics, and Urban Development Decisions Shape Bird Populations
National Bird Day, recognised today 5th January, tends to generate the same images each year: rare species, distant rainforests, individual acts of conservation. But most bird population change doesn’t begin with conservation groups. It begins much earlier, inside ordinary business decisions. What gets planted. How land is drained.Where warehouses are built. How roads, ports, and housing estates are laid out. Bird populations respond not to intentions, but to systems. Nation
Jan 53 min read


When Sports Nutrition Is Built Around Long-Term Health, Not Just Performance
Sports nutrition is often sold as a shortcut: faster recovery, more power, better results. But beneath the claims sits a quieter question that rarely gets asked — what kind of health system are these products supporting over time? 33Fuel entered the market in 2012 with a different starting point. Rather than building products around artificial stimulation or heavy processing, the business focused on real food, plant-based ingredients , and formulations designed to support pe
Jan 53 min read


Skiing, Hiking, and the Mountains They Depend On: What Do These Businesses Owe the Ecosystem?
Ski resorts, hiking operators, and outdoor tourism businesses don’t just operate in mountain environments — they depend on them. Snow reliability, stable slopes, intact trails, predictable water flow, and safe terrain are not aesthetic features. They are the operating conditions that make these businesses viable. When those conditions shift, the business model shifts with them. That’s why the UN’s Sustainable Development Goal 15 includes a specific target on conserving moun
Dec 28, 20253 min read


When Food Becomes Surplus: The Business Decisions That Decide Its Fate
In early 2025, when a salmon farm in New York prepared to shut down, it faced a decision most businesses never plan for: what happens to food that still exists when the business no longer can. LocalCoho, a land-based salmon farming company in Auburn, New York, was closing after failing to secure further investment. Inside its tanks were more than 18,000 kilograms of coho salmon — edible, high-quality food with real economic and nutritional value. Instead of allowing that foo
Dec 28, 20253 min read


When an EV Battery Fails, Who Is Really Protected?
Electric vehicles are often sold as cheaper to run, simpler to maintain, and better for the future. For many drivers, that’s true — right up until something goes wrong. At that point, the question stops being about technology and starts being about protection : Who carries the risk when the most expensive part of the car fails? For most drivers, the battery is the risk In a petrol or diesel car, failure usually arrives in stages. Parts wear down. Costs accumulate gradually.
Dec 22, 20253 min read


🐒 Monkey Day: What One of Nature’s Smartest Survivors Teaches Us About Business
Today, 14th December is Monkey Day — a slightly unusual observance that celebrates curiosity, intelligence, and adaptability. At first glance, monkeys and business don’t seem to have much in common. But look closer. Because monkeys don’t survive by being the biggest, strongest, or most perfectly organised. They survive by being observant, adaptable, and deeply social . That combination turns out to be a pretty good business model too. Monkeys Learn by Watching — Not by Manu
Dec 14, 20252 min read


Good Business Isn’t Perfect Business
Somewhere along the way, “good business” picked up a reputation for being… exhausting. Perfect sustainability reports. Perfect carbon accounting. Perfect language. Perfect credentials. And if you don’t tick all the boxes, it can feel like you don’t belong in the conversation at all. But here’s the truth we don’t say loudly enough: Good business isn’t about being perfect. It’s about intent. You don’t need a 40-page ESG strategy to be a good business. You don’t need to speak fl
Dec 14, 20252 min read


Wood, Windows & Why Transparency Matters — The Luxvinduer Story
When a small Danish window-maker whispers “craft, quality and sustainability,” it’s easy to mistake those words for marketing. But when a company walks that talk — transparently sourcing responsibly managed timber, offering tested products, and shipping across borders — then those words become principles . That’s the journey of Luxvinduer — wooden windows & doors built on traditional craftsmanship, now delivered across Europe with a modern supply-chain loop. This mention con
Dec 10, 20252 min read


The Cities We’re Building (and the Ones We’re Pricing Ourselves Out Of)
Most people don’t wake up thinking about carbon emissions. They think about: Traffic Delays Fuel Stress Getting from A to B without losing their sanity Somewhere along the way, cities stopped feeling like places for people — and started feeling like systems we survive. The UN calls this challenge Sustainable Cities and Communities . Regular people call it: “Why is simply getting around so hard?” The Problem Isn’t Just Pollution. It’s Access. Urban sustainability is often fra
Dec 8, 20252 min read


Why the Future of Work Depends on Small Businesses Giving Young People a Chance
There’s a moment that changes everything in a young person’s life — that first opportunity to walk into a workplace, see how things actually function, and imagine themselves belonging there. Not a classroom simulation. Not a textbook. Not a motivational assembly. A real workplace. With real people. Doing real work. For many young people, especially those from disadvantaged backgrounds, that moment never comes. And that gap — between potential and opportunity — becomes the dif
Dec 3, 20253 min read


The Double Shift: When Women Work Two Jobs and Get Paid for One
Fashioned by expectations, reinforced by culture, and quietly propping up the global economy — the Double Shift is the invisible reality millions of women live every single day. Women are expected to work like they don’t have children —and mother like they don’t have jobs. It sounds like a dramatic line from a documentary. But it’s not drama. It’s data. According to the International Labour Organization, women spend 3–5 times more hours on unpaid care work than men: cooking,
Dec 3, 20253 min read


Small Business: The Quiet Engine Lifting Communities Out of Poverty
You don’t need to look at global headlines to understand the true heartbeat of an economy. You see it in the corner shops that keep neighbourhoods alive. In the micro-entrepreneurs carving out dignity one sale at a time. In the small manufacturers giving people their first stable wage. This is the part of the world economy we rarely talk about — yet it carries the weight of possibility on its shoulders. According to the UN’s own 2030 Agenda, ending poverty will depend not onl
Dec 3, 20253 min read


When Clothes Carry Stories: The Quiet Craft of Mindful Fashion
Fashion moves quickly. Too quickly. Trends burn bright for a moment, vanish into landfills the next, and the cycle resets — louder, cheaper, faster. But somewhere between the noise, there are still people choosing to create differently. Slowly. Intentionally. With heritage, memory and human craft stitched through every seam. This is the quiet revolution happening in corners of the fashion world where clothing isn’t just worn — it’s remembered . Where pieces feel lived-in rath
Dec 3, 20252 min read


When Coconut Husks Refuse to Be Trash: The Story of Coco & Coir
For decades, gardening had a quiet problem nobody wanted to talk about. Peat. The “compost” staple that filled millions of bags each year… at the cost of draining natural peat bogs — ecosystems that take centuries to form and quietly store enormous amounts of carbon. But change doesn’t always start with technology. Sometimes it starts with looking at something ordinary — a coconut husk — and asking, “Why should this end up as waste?” That question sparked the journey of Coco
Dec 2, 20252 min read


Why Good Business Needs Systems — Not Slogans
Most organisations don’t fail because they lack purpose. They fail because they lack the systems that make purpose possible. We see this everywhere: Companies publish sustainability pledges without updating procurement policies. Teams talk about “responsibility” while KPIs reward only speed and margin. A business claims to care about people, but its feedback systems punish honesty. Brands promote circularity while operating linear supply chains. These aren’t ethical failures
Nov 27, 20252 min read


Waste, Roots & Responsibility — Why Compostable Bags Matter
Long before plastic took over our bins, communities turned kitchen scraps and garden waste into compost that nourished the soil. Waste was part of the cycle — not a problem to bury. Then came petro-plastics. Cheap, convenient, but long-lasting: bottles, single-use bags, bin liners that don’t break down and often end up in landfills, oceans and litter. For decades, convenience won. Now, as the planet groans under waste and pollution, a growing movement asks: what if we could b
Nov 27, 20253 min read
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