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The Stories


Why a Simple Gift Between Two Danish Friends Sparked Amaré’s Global Story
Some brands create jewellery .Others create meaning. Amaré sits firmly in the second group — a brand built not on trends, but on intention. What started as a handmade crystal necklace exchanged between two lifelong friends has grown into a global reminder that connection, courage and self-love are worth carrying with you every day. Founded in Denmark by friends Amy and Tina, Amaré began with a simple idea: jewellery should hold more than shine. It should hold meaning . It s
3 days ago2 min read


The Business of Confidence: Why Small Fixes Make a Big Difference
Let’s be honest — humans are funny creatures. We meditate, journal, drink green juices……but the moment we put on leggings and step outside, one tiny crease can ruin our whole vibe. Confidence is fragile like that — built on small details that nobody talks about… except Purty Body . You’ve seen their slang: hoohah, your “hoo-ch,” the bits, the peach, the whole situation down there. It’s cheeky, it’s bold, and it’s exactly the kind of honesty we need in a world still pretendin
3 days ago2 min read


Jewellery That Holds More Than Shine
Jewellery has always held a quiet kind of power. Not because it sparkles, but because it remembers. A necklace can hold the warmth of a moment. A ring can mark a promise. A bracelet can become a ritual — something reached for automatically on the good days and the hard ones. These pieces outlast seasons and trends because their value isn’t found in fashion. It’s found in meaning. In a world where so much feels fast, disposable or easily replaced, personalised jewellery has re
Nov 192 min read


Erverte Paris: A Timeless Green Era in Fashion
Some brands chase trends. Others quietly rewrite the rules. Erverte Paris belongs to the second category — a French label built on the belief that clothing should be natural, durable and thoughtfully made. Their name blends “vert” (green) with “ère” (era), and that vision sits at the heart of Erverte Paris : a new era for fashion rooted in nature, simplicity and responsibility. A Brand Born From a Clear Intention In a world of fast fashion, where clothing is often replaced
Nov 172 min read


Seeing Style Through a Better Lens
We rarely think about our sunglasses until the light catches us off guard. But the truth is: the pair we choose says something about us. It’s a reflection of personality, confidence, and how we carry ourselves through the world. A Choice That Reflects More Than Style Sunglasses have always been about more than function. They protect, yes — but they also project. They hint at character, creativity, and a quiet sense of self. And when a business treats that small detail with ca
Nov 111 min read


Wearing Happiness: How a Small Brand Brings Meaning to Everyday Style
The things we wear tell stories — of taste, of memory, of who we are becoming. But what if they could also reflect what we stand for ? In a world where trends move fast and attention is fleeting, a growing number of brands are slowing down to create beauty with meaning. They’re proving that jewellery can be more than decoration — it can be a reflection of care, craftsmanship, and quiet impact. Finding Joy in the Details One such brand is Hey Happiness , a Berlin-based team th
Nov 102 min read


Barry M – Colour With a Conscience
In the vibrant world of beauty, few brands have coloured life as brightly and ethically as Barry M . Founded in 1982 by Barry Mero, the brand began its journey in London’s markets with a bold mission — to make high-quality, cruelty-free cosmetics accessible to everyone. What started as a small stall selling colourful nail paints soon became a statement of self-expression and ethical innovation. A Legacy of Colour and Courage Barry M built its reputation on daring shades that
Oct 282 min read


👜 Freedom of Movement — Crafting Quality, Purpose and South African Pride
When Freedom of Movement was founded, it began as more than just a fashion label — it was a statement of identity. Built on the principles of craftsmanship, heritage, and innovation, the brand represents a new generation of South Africans who value style with substance. ✨ A Story Rooted in Craft and Character Freedom of Movement was born from a simple yet powerful idea: to create beautiful, functional products that celebrate South African creativity and resilience. From loca
Oct 282 min read


Bonheur Jewelry — Where Heritage Meets Heart
When Bonheur Jewelry was born, it carried a legacy — the founder’s grandmother’s treasured pieces — and a promise: to make jewelry that lasts not just in style, but in story. From its first designs, Bonheur set out to create more than adornment. Their vision is one of timeless elegance rooted in integrity . That’s why they use recycled metals , source ethically mined gemstones , and aim to minimize environmental impact in packaging and shipping. Each piece is inspired by the
Oct 151 min read


👟 Norman Walsh — From Track Shoes to Heritage Craft
When Norman Walsh set out in 1961, he carried with him more than leather and tools — he brought passion, precision, and a promise of durability. Growing up in Bolton, Walsh began an apprenticeship at J.W. Foster & Sons at just 14. Under his father’s guidance, he mastered the discipline and attention to detail that would define his namesake brand. By 1948, he was contributing to Britain’s Olympic dreams — crafting "Fosters De Luxe" spikes for top athletes. Launching Walsh in
Oct 142 min read


Heavenly Feet — Comfort Worn With Purpose
When Heavenly Feet began 15 years ago, it started with a single obsession: beautiful women’s shoes that feel like a second skin. From the beginning, the founders committed to designing all their footwear right here in the UK — building a team passionate about achieving the perfect fit and ultimate comfort. Today, that team brings together more than a century of collective craftsmanship, all dedicated to one goal: creating footwear that fits better than everything else. Style
Oct 132 min read


🌿 The Natural Africa — Where African Botanicals Become Beauty in Action
When The Natural Africa began, Catarina and Andrew weren’t chasing trends — they were following their roots. In the Cape Floral Kingdom of South Africa, where fynbos plants flourish and over 8,000 species exist nowhere else on Earth, they saw not just nature, but possibility — a living pharmacy. Catarina’s connection to the land runs deep. Her family ties to Rooibos farmers and her years in global beauty — from Kiehl’s to YSL — gave her both the reverence and the precision
Oct 132 min read


Bare Kind — Socks That Save Animals
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Oct 122 min read


Natkina — Jewellery with Heart & Heritage
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Sep 292 min read


Spotlight: Sophie The Label — Fashion Born from Purpose
Founded in 2019 and designed in the UK, Sophie The Label blends travel, beachwear, and everyday style — but not just for style’s sake. Their collections draw inspiration from coastal living and wanderlust, aiming to make beautiful, high-quality fashion accessible “no matter the weather.” But what sets Sophie The Label apart is their attention to sustainability. All their swimwear and lingerie is handmade , and they strive to use eco-friendly fabrics wherever possible, clea
Sep 261 min read
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