Barry M – Colour With a Conscience

In the vibrant world of beauty, few brands have coloured life as brightly and ethically as Barry M. Founded in 1982 by Barry Mero, the brand began its journey in London’s markets with a bold mission — to make high-quality, cruelty-free cosmetics accessible to everyone. What started as a small stall selling colourful nail paints soon became a statement of self-expression and ethical innovation.

A Legacy of Colour and Courage

Barry M built its reputation on daring shades that broke away from the conventional palettes dominating the beauty industry. From the neon explosion of the 1980s to today’s inclusive collections, the brand has never stopped empowering people to express their individuality through colour. Even after Barry’s passing, his family has continued to steer the company with the same independent spirit — proudly maintaining its roots as a British, family-owned brand.

Vegan. Cruelty-Free. Always.

Long before ethical beauty became a global trend, Barry M was leading the charge. Every product is 100% cruelty-free and 96% vegan, with the remaining few lines being reformulated to meet that same standard. They partner with organisations like the Leaping Bunny Programme to ensure their entire supply chain upholds animal-friendly principles. Sustainability also shines through in their packaging innovations and commitment to transparency about ingredients.

Why Conscious Beauty Matters

True beauty goes beyond shades and shimmer — it’s about confidence with compassion. That’s why Barry M continues to inspire a new generation to choose brands that reflect their values.

Shop the Look, Support the Mission

Ready to add a pop of colour that’s kind to the planet? Explore Barry M’s full range of cruelty-free cosmetics through our affiliate link here.

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