Natkina — Jewellery with Heart & Heritage

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From Ukraine to Switzerland, Natkina is more than a jewellery brand — it’s a story of resilience, love, and ambition. Founded by Martina Netovkina with roots in her mother’s jewellery legacy in Ukraine, Natkina is built on the passion of women who’ve dared to dream.

A Legacy Carried Forward

Martina’s mother, Natalia Netovkina, was a single mother raising three daughters. With little capital but boundless determination, she started a jewellery business in Ukraine, growing it into a chain of 79 stores. Later, Martina moved to Switzerland, took over the reins at a young age, and poured her vision into Natkina.

Natkina is a tribute — “Nat” for Natalia, “kina” for Netovkina — combining heritage with modern design. Their aim is to offer elegant jewellery that empowers women and makes quality pieces accessible.

Crafting with Purpose

Natkina balances luxury and accessibility. They use high-quality materials and Swiss techniques while providing more affordable lines (such as silver with cubic zirconia) to reach broader audiences. They believe jewellery shouldn’t be out of reach — it should be a way for women to express themselves.

At its core, the brand carries values of:

• Accessibility in luxury.

• Women’s empowerment through a mother-daughter success story.

• Infusing “soul” into brand identity.

  
  

Why Heritage, Purpose & Accessibility Matter

In a market flooded with fast fashion and mass-produced accessories, brands that carry soul — heritage stories, emotional values — stand out. Jewellery that speaks to identity, not just aesthetics, connects deeply with customers. And when you combine that with fair pricing and transparency, it becomes more than adornment — it becomes a statement.

Supporting brands like Natkina sends a signal: you value story, quality, and character — not just trends.

👉 Explore Natkina’s full jewellery collections here: Shop Natkina