Stories Of Business

Free returns are presented as a mark of progress — a sign that retail has finally bent to consumer power. Click, try, send back what you don’t like. No cost. No risk. But free returns are not the removal of cost. They are the reassignment of it . What looks like convenience at the checkout is a system that quietly redistributes risk, labour, and waste across people and places that never opted in. The illusion works because the cost is diffused, delayed, and hidden from view. Cost Doesn’t...

In film, music, and content creation, nobody really believes in masterplans. This aligns to our previous piece on the best leaders thinking in mico-moves. Careers don’t unfold neatly.Algorithms change.Funding disappears.Platforms shift incentives without warning. Yet work still gets made. Not because creators have perfect strategies — but because they make small, deliberate moves  that let them stay in the system long enough to be seen. Why Masterplans Fail in Creative Industries Creative...

While tipping exists in many countries, the United States offers the clearest example of what happens when gratuity becomes the wage — not the reward. In the United States, tipping is often framed as a moral gesture. Be kind.Reward good service. Help someone out. But for millions of food servers, tips aren’t a bonus. They are the primary income mechanism . Which raises an uncomfortable question: is tipping really about kindness — or is it how the service economy actually functions? Tipping Is...