Stories Of Business

Every few years, a country hosts a tournament that briefly becomes the centre of the sporting world. Stadiums fill. Airports surge. Flags dominate broadcasts.For a moment, the host nation looks transformed. But beneath the spectacle sits a more consequential question: What do large sporting tournaments actually do to economies and communities — and what decisions determine whether the impact lasts? Morocco’s hosting of AFCON 2025, alongside preparations to co-host the 2030 World Cup across...

In modern economies, consumers rely on signals. Stars. Scores. Badges. Rankings.Shortcuts that help people make decisions in complex markets where expertise, time, and information are unevenly distributed. But not all signals measure the same thing — and when they collide, trust becomes fragile. A recent case involving a Michelin-starred restaurant receiving a low food hygiene rating highlighted this tension sharply. The establishment retained global culinary prestige while failing a public...

For years, artificial intelligence shaped consumer life quietly. It recommended products.Flagged transactions.Ranked search results.Filtered content. Most of the time, people never noticed. Decisions happened about  them, not to  them. That distinction is now breaking down. As AI systems become generative, conversational, and increasingly personalised, they are no longer operating only in the background. They are addressing people directly  — and in some cases, producing representations of...