Stories Of Business

Most of us encounter the creative economy through its finished products. We watch a film on Netflix, listen to a new song, buy a novel from a bookshop or admire a fashion designer's latest collection. The visible point of entry is always the same: the finished product. We rarely stop to think about everything that had to happen before that creative work reached us. That was one of the central themes explored during our Stories of Business' conversation with Ayeta Anne Wangusa, Executive...

On a hot summer afternoon, an ice lolly seems almost insignificant. A child chooses an orange ice pop from a freezer. Someone walking through a city park buys a fruit lolly from a kiosk. A family stops at a petrol station and picks up frozen treats during a long journey. Within minutes, the lolly has disappeared, leaving behind only a wooden stick or a wrapper. What appears to be one of the simplest foods in the world is actually supported by one of the most temperature-sensitive supply...

A lorry pulls onto a weighbridge outside a quarry. A boxer steps onto a scale before a title fight. A passenger watches an airline employee weigh a suitcase. A doctor records a patient’s body weight. A crane operator checks the load attached to a hook. A supermarket customer buys fruit by the kilogram. These actions appear unrelated, yet all depend on the same basic question: how much is being carried, moved, lifted, stored or supported? Weight is one of the most ordinary measurements in...