Why This Toolkit Exists:

Business is more than transactions.
It’s a series of decisions — about people, suppliers, communities, and how work actually gets done.

Most small businesses already make these decisions every day.
What’s often missing isn’t intent — it’s clarity and structure.

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“Good business” can feel complicated, as if it requires a sustainability team, a long strategy document, or a big budget.

It doesn’t.

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It requires:

• Clear priorities

• Small, repeatable actions

• A simple way to turn everyday decisions into consistent behaviour

That’s why this toolkit exists.

The Good Business Starter Toolkit is designed for real people running real businesses who want practical ways to act — without perfection, jargon, or grand plans.

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What’s Inside:

A complete guided workbook including:

• The Good Business Mindset

• Quick Purpose Quiz

• The Ripple Effect — how small actions create meaningful change

• “From Insight to Impact” guide

• Step 1: Identify What Matters

• Step 2: Take One Small Action

• Action Grids across four themes:

  • Community & People

  • Environment & Planet

  • Workplace & Culture

  • Business Practices

• Reflection & Reset prompts

• Your Good Business Pledge

• Certificate of Commitment

• Digital “Good Business Lives Here” Badge

Everything you need to begin — all in one simple, beautiful workbook.

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Free Preview (No sign-up needed)

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Take a look at a few pages from the toolkit — and see how easy, practical, and encouraging it is to use.

Download Free Preview

(Opens a 3–5 page sample PDF)

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Perfect for:

• Small business owners

• Solo founders & creatives

• Local cafés, shops, salons

• Ethical brands

• Makers & craftspeople

• Community-focused businesses

• Anyone wanting to build a business that reflects their values

You don’t need expertise.
You don’t need a big team.
You don’t need perfection.

Just the willingness to begin.

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How to Use the Toolkit

The toolkit is simple and flexible:

1. Download the PDF

2. Spend a few minutes with each section

3. Choose one small action you can start this week

4. Share your badge or certificate to show your commitment

5. Build your impact one day at a time

You can use it alone, with your team, or even make it part of your onboarding.

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 Why It Works

Because it’s:

• Practical

• Non-preachy

• Written in real, human language

• Designed for everyday businesses

• Created to fit into real life, not disrupt it

• Focused on small steps, not big leaps

• Easy to start — and easy to stick with

Good business doesn’t need to be complicated.
It just needs to be intentional.

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 Bonus Included

Your purchase also includes:

⭐ Good Business Lives Here — Digital Badge

Display it on your door, website, menu, packaging, or socials.

⭐ Certificate of Commitment

Something real to celebrate your pledge.

⭐ Free Updates

When the next version of this toolkit is released, you’ll receive it automatically.

 

FAQs

• Is this a digital product? Yes — you receive an instant PDF download after purchase.

• Is it suitable for very small businesses? Absolutely. It was created with small and micro-businesses in mind.

• Do I need special software? No — any device that reads PDFs is fine.

• Can I share it with my whole team? Yes, within your own business. Please don’t redistribute or resell the toolkit externally.

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Ready to Begin?

Start your Good Business journey today — one small step at a time.

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We are running a launch campaign of 40% off!

Get the Good Business Starter Toolkit

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Good Business Lives Here.
© Stories of Business