Over the last decade, fitness has quietly moved from physical spaces into people’s phones. What was once anchored in gyms, studios, and community classes is increasingly delivered through paid digital plans: structured programmes, meal guidance, progress tracking, and accountability — all packaged into apps or online portals. This shift didn’t happen because people suddenly stopped valuing gyms. It happened because the system around fitness changed . The Conditions That Made

Every few years, a country hosts a tournament that briefly becomes the centre of the sporting world. Stadiums fill. Airports surge. Flags dominate broadcasts.For a moment, the host nation looks transformed. But beneath the spectacle sits a more consequential question: What do large sporting tournaments actually do to economies and communities — and what decisions determine whether the impact lasts? Morocco’s hosting of AFCON 2025, alongside preparations to co-host the 2030 Wo

Every January, gyms feel broken. Floors are crowded. Equipment is scarce. Classes are overbooked. Long-term members complain. New members feel exposed and unsure where to start. The usual explanation is simple: New Year’s resolutions. But that explanation misses the system underneath. The truth is more uncomfortable — and more revealing. Most gyms are not designed for everyone to show up. The Business Model Behind the Membership Gyms sell access, not attendance. Revenue is ge

Sports nutrition is often sold as a shortcut: faster recovery, more power, better results. But beneath the claims sits a quieter question that rarely gets asked — what kind of health system are these products supporting over time? 33Fuel entered the market in 2012 with a different starting point. Rather than building products around artificial stimulation or heavy processing, the business focused on real food, plant-based ingredients , and formulations designed to support pe

When Norman Walsh  set out in 1961, he carried with him more than leather and tools — he brought passion, precision, and a promise of durability. Growing up in Bolton, Walsh began an apprenticeship at J.W. Foster & Sons at just 14. Under his father’s guidance, he mastered the discipline and attention to detail that would define his namesake brand. By 1948, he was contributing to Britain’s Olympic dreams — crafting "Fosters De Luxe" spikes for top athletes. Launching Walsh in