When The Natural Africa began, Catarina and Andrew weren’t chasing trends — they were following their roots. In the Cape Floral Kingdom of South Africa, where fynbos plants flourish and over 8,000 species exist nowhere else on Earth, they saw not just nature, but possibility — a living pharmacy. Catarina’s connection to the land runs deep. Her family ties to Rooibos farmers and her years in global beauty — from Kiehl’s to YSL — gave her both the reverence and the precision to