Customer Support Is Where Dropshipping Goes to Die
Dropshipping looks automated until something goes wrong. And something always goes wrong. A late delivery. A tracking number that hasn’t moved. A product that looks cheaper than the photos. A package that never arrives. At that point, the business stops being a system and becomes a person replying to emails. This is where dropshipping margins quietly collapse — not through refunds alone, but through time, emotional labour, and credibility leakage. Unlike traditional retail, the dropshipper...