A person walks into a department store and sprays a fragrance onto their wrist. Within seconds they decide whether they like it or not. The scent may remind them of a holiday, a person, or a feeling they cannot easily explain. They might then spend £80, £150, or even £300 on a small bottle of liquid that will slowly evaporate into the air over the coming months. Perfume is one of the most curious products in the modern consumer economy. It is invisible, intangible, and tempor

At first glance, Bruges feels like a place that belongs to another century. Cobbled streets wind between medieval buildings, canals glide beneath stone bridges, and horse-drawn carriages move slowly past Gothic churches and market squares. The city’s preserved beauty gives the impression of a town frozen in time. Yet beneath this carefully maintained historic façade lies a highly organised modern economy built around tourism, heritage preservation, and cultural storytelling.