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“82% of consumers prefer to support businesses that give back to their community.”
– Edelman Trust Barometer
Local businesses aren’t just part of the economy — they’re the heart of their communities. Whether it’s a bakery in Nairobi or a bookstore in Manchester, business has the power to build connection, wellbeing, and belonging.

Business. The Real World. Connected
Stories exploring how business shapes communities, systems, and everyday life - locally and globally.
Latest Stories


Did K-pop Succeed Because It Never Aimed to Be Just Korean?
When K-pop began breaking into Western charts, the early explanation was simple. Catchy songs. Strong visuals. Social media virality. But plenty of global music is catchy, and plenty of artists use social platforms well. What made K-pop different wasn’t just sound or style. It was how deliberately it was built to travel. From the beginning, K-pop was never designed as a local scene that later went global. It was engineered as a global product first. Most Western music industr
8 minutes ago


When Turning Knowledge Into an Online Course Became a Business System
A decade ago, sharing expertise usually meant workshops, in-person training, or long email threads answering the same questions repeatedly. Today, more people package what they know into online courses. Designers teach design. Managers teach workflows. Fitness instructors teach routines. Bakers teach sourdough. On the surface, it looks simple. Record a few videos. Upload them somewhere. Share a link. In practice, most people who try quickly discover something else entirely: c
25 minutes ago


When Data Became the World’s Most Valuable Real Estate Tenant
For most of history, the most valuable land was built around people. Homes, offices, factories, shops, ports, and transport hubs shaped cities and economies. Today, some of the most sought-after plots of land aren’t being chased by families or retailers. They’re being bought for something invisible. Data. Across the world, vast buildings filled with servers are replacing warehouses, farmland, and industrial estates. These data centres don’t need shopfronts or foot traffic. Th
45 minutes ago


How Political Choices Remake a Country’s Tourism Business
Tourism is usually talked about in terms of flight prices, hotel deals, and weather. But beneath all of that sits a much bigger force shaping where people choose to travel: politics. When a country’s political climate changes, its tourism business changes with it. Right now, the United States offers a clear example. After the pandemic recovery pushed international travel upward again, foreign visits have begun to fall in noticeable ways. Fewer Europeans are travelling across
1 hour ago


Do Investment Pitch Shows Turn Business Into a Performance Instead of a Process?
Millions of people now learn about entrepreneurship through television. They watch founders walk into studios, deliver polished pitches, answer rapid-fire questions, and either walk out with investment or public rejection. Shows like Dragons' Den and The Apprentice have turned business into prime-time entertainment. On the surface, this looks like education. Viewers hear about margins, valuations, equity, and growth. But underneath, these shows reshape what business success i
1 hour ago


Did Social Media Raise the Cost of Getting Married?
Thirty years ago, most weddings were planned using a handful of references. Family albums, friends’ ceremonies, local venues. Expectations were shaped by what people around you had actually done. Today, a couple planning a wedding scrolls through thousands of curated ceremonies before they’ve even booked a registrar. Outdoor arches covered in flowers. Colour-coordinated bridal parties. custom signage. Fireworks. Drone footage. What once counted as “a nice wedding” has been re
1 hour ago


Finding the Right Bread Matters More Than We Think
For most people, bread is automatic. You grab a loaf, make toast, pack a sandwich, eat without thinking. It’s one of the few foods that still fits into busy life without effort. For people who can’t eat gluten, that ease disappears. Suddenly bread becomes the hardest part of the meal. Supermarket shelves are full of gluten-free options, but many fall into the same pattern. Long ingredient lists. Added gums and starches to hold everything together. Loaves that crumble, taste s
1 hour ago


How “Voting Bodies” End Up Shaping Culture
Every year, millions of people watch awards shows as if they’re witnessing a celebration of the best work in film, music, and television. Best actor. Best album. Best picture. The language sounds definitive, as though quality has been measured and the winners have simply risen to the top. But behind the stage lights and speeches sits a much smaller group making those decisions. Not the public. Not audiences at scale. A relatively small voting body inside each awards instituti
1 day ago
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