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How Do Business Decisions Shape Everyday Life?
From housing and healthcare to food, travel, and technology, Stories of Business examines the systems and incentives behind the things we take for granted.

Business. The Real World. Connected
Stories exploring how business shapes communities, systems, and everyday life - locally and globally.
Latest Stories


From Ceremonies to Transport Networks: The Real Value of the Winter Olympics
The Winter Olympics are marketed as a sporting spectacle, but sport is the least durable part of the system. Medals fade, records are broken, and ceremonies are remembered selectively. What persists are the networks built to make the event possible. Roads, rail lines, airports, power grids, snowmaking systems, hospitality capacity, media infrastructure, security protocols, and governance arrangements do not disappear when the flame goes out. The Winter Olympics function less
1 hour ago


Weight Management: The Awkward Space Between Medicine and Advice
For most of the last half-century, weight management has lived in an awkward space between medicine and advice. It has been discussed in clinical settings, but rarely treated as a condition with its own infrastructure. Patients received comments, leaflets, brief encouragement, and occasional referrals, but little in the way of sustained systems designed to support long-term change. The assumption was implicit: weight was something individuals managed between appointments, not
2 hours ago


YouTube Child Stars and the Business of Growing Up Online
YouTube child stardom did not emerge because audiences demanded it. It emerged because platforms discovered that childhood is one of the most reliable content engines available. Children generate repeatable attention without scripts, without sets, and without fixed working hours. Play, surprise, emotion, routine, conflict, learning, embarrassment, and growth arrive naturally and renew themselves daily. From a systems perspective, childhood is not a genre. It is a renewable re
2 hours ago


Love as a Deadline: The Business of Valentines Day
Valentine’s Day works because it does something most emotions resist: it imposes a deadline. Love, care, and commitment are continuous states, but markets struggle with continuity. They function best when desire is compressed into moments that require action. Valentine’s Day converts an abstract feeling into a fixed date, and once a date exists, an economy can be built around it. Deadlines change behaviour. A gift purchased on 14 February is not better than one purchased a we
2 hours ago


Gold Never Disappears — It Just Hides
Gold is treated as timeless because it survives everything we throw at it. Civilisations collapse, currencies fail, technologies age out, but gold persists. That persistence is why we treat it as special. What’s less examined is where gold actually goes between moments of reverence. Not in vaults or crowns, but in drawers, cables, discarded phones, obsolete laptops. Gold doesn’t vanish. It fragments. Modern economies use gold constantly while pretending they don’t. Tiny quant
2 hours ago


Business Is Played Like Chess, Not Explained Like Chess
Chess is often used as a metaphor for business, usually badly. The language is familiar: strategy, foresight, sacrifice, endgames. But most business writing treats chess as a teaching aid rather than a diagnostic tool. In reality, the deeper parallel is not about clever moves or grandmasters’ brilliance. It is about how systems behave when information is incomplete, resources are asymmetric, and early decisions constrain everything that follows. Chess does not reward inspirat
2 hours ago


Eczema and the Business of Trial and Error
Eczema presents itself as a medical condition, but it behaves like an economic system. For most sufferers, especially children and their parents, eczema is not managed through a single diagnosis or treatment plan. It is navigated through repeated cycles of trial and error, where relief is temporary, causes are uncertain, and solutions are constantly revised. This uncertainty is not an accident of medicine alone. It is the foundation on which an entire ecosystem of products, s
2 hours ago


The Geography of Elderly Care and the Economics Behind It
Ageing is universal. Where ageing happens is not. Across the world, elderly care is organised less by personal preference than by geography, economics, housing design, labour markets, and state capacity. The result is a quiet but profound sorting process: some people age at home, some age in institutions, some age far from their families, and some are effectively exported to other regions or countries. These outcomes are not cultural accidents. They are the predictable result
3 hours ago
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