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“82% of consumers prefer to support businesses that give back to their community.”
– Edelman Trust Barometer
Local businesses aren’t just part of the economy — they’re the heart of their communities. Whether it’s a bakery in Nairobi or a bookstore in Manchester, business has the power to build connection, wellbeing, and belonging.

Business. The Real World. Connected
Stories exploring how business shapes communities, systems, and everyday life - locally and globally.
Latest Stories


When Obesity Drugs Move From Breakthrough to Pricing Battlefield
For a brief moment, weight-loss drugs looked like the perfect innovation story. A genuine medical breakthrough. Massive demand. Life-changing results for patients struggling with obesity and diabetes. And blockbuster profits for pharmaceutical companies that cracked the science. Then the business reality caught up. In early 2026, shares of Novo Nordisk plunged after the company warned of heavy price pressure hitting its obesity drug sales. The medicines were still working. De
11 minutes ago


Energy Security vs Climate Goals — The Uncomfortable Trade-Off Shaping the 21st Century
For years the global energy transition has been framed as a clean switch: fossil fuels out, renewables in. But what’s happening on the ground looks far messier. Across the world, governments are rapidly expanding wind, solar, and battery infrastructure while simultaneously reinforcing coal, gas, and nuclear systems. This isn’t contradiction for its own sake. It’s the result of a structural tension between climate ambition and energy security. Take Germany. After aggressively
24 minutes ago


The Hidden Economics of Island Living: Seychelles Under the Microscope
At first glance, life in Seychelles looks idyllic. Turquoise waters, white beaches, and a tourism industry that brings in steady foreign income. But behind the postcard image sits one of the most expensive everyday economies in Africa. Not because of luxury lifestyles, but because of the systems that quietly shape how goods, food, and services reach the islands. Seychelles consistently ranks as the continent’s most expensive place to live in cost-of-living indices. What drive
36 minutes ago


A Practical Toolkit for Planning a Meaningful Wedding on a Budget
If you’ve started planning a wedding recently, you’ve probably noticed how quickly costs seem to climb. Every venue looks like a photoshoot. Every detail feels expected. Every choice comes with a price tag that didn’t exist years ago. In our earlier piece, Did Social Media Raise the Cost of Getting Married?, we unpacked how curated online weddings quietly reset what feels “normal”, pushing couples toward higher spending through expectation rather than necessity. This toolkit
42 minutes ago


Tea as a Social Connector in a Digital World
In many homes and workplaces, “fancy a cup of tea?” isn’t really about the drink. It’s an invitation to pause, to talk, to be present for a few minutes. In a life increasingly dominated by screens, tea remains one of the few everyday rituals that naturally creates space for human connection. Unlike rushed coffee runs or quick messages, tea slows things down. The kettle boils. The drink steeps. Cups are filled. Those small steps build a moment where conversation happens withou
53 minutes ago


Did K-pop Succeed Because It Never Aimed to Be Just Korean?
When K-pop began breaking into Western charts, the early explanation was simple. Catchy songs. Strong visuals. Social media virality. But plenty of global music is catchy, and plenty of artists use social platforms well. What made K-pop different wasn’t just sound or style. It was how deliberately it was built to travel. From the beginning, K-pop was never designed as a local scene that later went global. It was engineered as a global product first. Most Western music industr
23 hours ago


When Turning Knowledge Into an Online Course Became a Business System
A decade ago, sharing expertise usually meant workshops, in-person training, or long email threads answering the same questions repeatedly. Today, more people package what they know into online courses. Designers teach design. Managers teach workflows. Fitness instructors teach routines. Bakers teach sourdough. On the surface, it looks simple. Record a few videos. Upload them somewhere. Share a link. In practice, most people who try quickly discover something else entirely: c
23 hours ago


When Data Became the World’s Most Valuable Real Estate Tenant
For most of history, the most valuable land was built around people. Homes, offices, factories, shops, ports, and transport hubs shaped cities and economies. Today, some of the most sought-after plots of land aren’t being chased by families or retailers. They’re being bought for something invisible. Data. Across the world, vast buildings filled with servers are replacing warehouses, farmland, and industrial estates. These data centres don’t need shopfronts or foot traffic. Th
23 hours ago
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