For many people, driving a Lamborghini or Ferrari represents the ultimate symbol of luxury and success. Yet ownership of such vehicles remains far beyond the reach of most consumers. In response, a growing industry has emerged offering short-term access to supercars through racetrack experiences. At first glance, these packages appear to be straightforward entertainment products. In reality, they operate within complex business systems designed to monetise aspiration, manage

In modern consumer markets, competitive advantage is often associated with innovation, efficiency, or technological differentiation. Yet many of the most enduring products rely on a different form of strength: cultural identity. Certain everyday goods maintain their market position not because they are technologically advanced or functionally unique, but because they are deeply embedded within collective habits, traditions, and social meaning. Few examples illustrate this dyn