For most of the twentieth century, the answer to this question was relatively straightforward. Film studios acted as the central gatekeepers of storytelling. They controlled financing, development, production, and distribution, determining which scripts moved forward and which never reached audiences. Writers pitched to studio executives, filmmakers depended on studio backing, and theatrical distribution provided the primary path to commercial success. The industry operated w

In an era defined by fragmented media consumption, where audiences are spread across streaming platforms, social networks, and on-demand entertainment, the ability to capture mass attention has become increasingly rare. Most media events now struggle to reach large simultaneous audiences. Yet each year, the Super Bowl defies this trend. For a few hours, it concentrates one of the largest live audiences in the world, creating a unique economic environment in which attention be