Introducing the Good Business Starter Toolkit
- Stories Of Business
- Nov 13
- 3 min read
Updated: Nov 15
Why Small Steps Matter More Than Ever
Good business has never been about size, budgets, or having a perfect strategy. It’s always started with something much simpler: intent.
Most small businesses already want to do good. They care about their community. They want to treat people well. They want to make choices they’re proud of.
But between the daily grind, competing priorities, staff, suppliers, customers, and the constant pressure just to “keep things going”… it’s easy for those good intentions to slip into the background.
That’s where this idea began.
🌱 The Problem We Kept Seeing
As we’ve shared stories on Stories of Business — from family cafés to ethical makers, independent shops, sustainable brands and artisans around the world — one thing kept coming up:
“We want to do good…we just don’t always know where to start.”
Not because people lack heart. But because running a business is hard enough as it is.
We realised something important:
👉 Most businesses don’t need a big strategy.👉 They need a simple starting point.👉 Something practical, human, and easy to use.
And that’s how the Good Business Starter Toolkit was born.
🌿 A Toolkit Designed for Real Life
This isn’t a corporate manual. It’s not a lecture. It’s not a checklist pretending to be a strategy.
It’s a guided workbook designed for real people running real businesses — people who want to act on their values without needing a big budget, a specialist team, or endless time.
Inside the toolkit, you’ll find:
A Good Business mindset shift
A quick purpose quiz
The ripple effect model
“From Insight to Impact” guide
Step 1: Identify what matters
Step 2: Take one small action
Four themed action grids
Community & People
Environment & Planet
Workplace & Culture
Business Practices
Reflection & Reset prompts
Your Good Business Pledge
Certificate of Commitment
Digital badge: Good Business Lives Here
It’s everything you need to begin — and nothing you don’t.
👉 Explore the full toolkit or download your free preview here:https://www.storiesofbusiness.com/goodbusiness
🌿 Why Small Steps Are Enough
One of the strongest beliefs behind Stories of Business is that small actions matter.
A café choosing a local supplier. A maker reducing waste. A founder giving their team a moment of appreciation. A shop supporting a neighbourhood event. A business choosing honesty over hype.
These ripples travel further than we think.
Small steps — repeated consistently — create deep, lasting impact.
The toolkit helps you find your first small step. Then your next one. Then the one after that.
🌱 Why We’re Making This Accessible
We’ve built this resource with care because we want good business to be easy, not intimidating.
That's why the toolkit is:
Affordable
Practical
No sign-up needed for the preview
Written in normal, human language
Flexible for any size business
Designed to fit into real life
Good business shouldn’t be exclusive. It should be available to anyone who wants to start.
🌿 A Preview You Can Try Today
You don’t need to commit right away. Start by exploring a small part of the toolkit — including the purpose quiz and early reflection prompts.
🌱 What Comes Next
This toolkit is just the first step.
Over the coming months, we’ll continue showcasing businesses doing good around the world — and we’ll share practical ways you can do the same.
Because at the heart of every business — whether it’s a street café, a family-run shop, a craft maker, a creator, or a global brand — there’s a choice:
Profit alone, or profit with purpose.
We believe in the second one. And if you do too, then this toolkit is for you.
🌿 Start Your Good Business Journey
If you feel called to bring more purpose into the way you work — in small ways, at your own pace — you can begin today.
👉 Explore the Good Business Starter Toolkit https://www.storiesofbusiness.com/goodbusiness
And if you know a business doing good (or trying to), we’d love to hear their story.
Share it with us here:👉 https://www.storiesofbusiness.com/contact
Together, we can build a world where Good Business Lives Here.
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