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The Stories


Are Tips an Act of Kindness — or the Engine of an Entire Economic System?
While tipping exists in many countries, the United States offers the clearest example of what happens when gratuity becomes the wage — not the reward. In the United States, tipping is often framed as a moral gesture. Be kind.Reward good service. Help someone out. But for millions of food servers, tips aren’t a bonus. They are the primary income mechanism . Which raises an uncomfortable question: is tipping really about kindness — or is it how the service economy actually func
22 hours ago3 min read


Dry January Isn’t Just a Health Trend — It’s a Stress Test for Modern Business
Every January, millions of people make the same quiet decision: for 31 days, they stop drinking alcohol. On the surface, Dry January looks like a personal health challenge. A reset after excess. A short-term pause. But looked at through a business lens, it does something far more interesting: it briefly disrupts a deeply embedded consumption system — and reveals how much of modern social and economic life is built around drinking as the default. January Has Always Been Fragi
23 hours ago3 min read


Hotel Towels Always White — By Accident or By Design?
White towels feel like a design choice. Clean. Neutral. Safe. But in hotels, whiteness isn’t aesthetic. It’s operational. And behind that operational decision sits a system that shapes labour, cost, risk — and increasingly, how sustainability shows up in everyday hospitality. White Is a Risk Decision, Not a Style One Hotels don’t choose white towels because they look better. They choose them because white towels can be: aggressively washed heavily bleached mixed across rooms
2 days ago3 min read


When Hosting Becomes Hospitality (Whether You Like It or Not)
Most people who list a property on a short-term rental platform don’t think of themselves as hospitality operators. They think they’re renting out a space. Making use of an asset. Earning some additional income. But the moment a guest books, something shifts. Whether the host realises it or not, they’ve entered the hospitality business — with all the expectations that come with it. The Category Error at the Heart of Hosting Hosts often see themselves as property owners. Guest
Jan 83 min read
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