Walk into a tourist shop almost anywhere in the world and the shelves look familiar. Fridge magnets. Postcards. Keyrings. Mugs. They’re small, cheap, easy to carry — and for millions of visitors, they become the physical memory of a place long after the trip ends. What’s easy to miss is this: those objects decide how a place is remembered . Not because souvenir shops are trying to shape culture — but because they’re making ordinary business decisions under pressure. A Small B